Privacy Policy

Effective Date: October 2025
Last Updated: October 2025

1. Introduction

Welcome to KLOVIA — a bridal atelier and fashion platform dedicated to modern, sustainable luxury.

This Privacy Policy explains how KLOVIA Pty Ltd (“KLOVIA,” “we,” “our,” or “us”) collects, uses, and protects your personal information when you:

Visit or make a purchase/rental from our Shopify-powered website (the “Site”)
Register for KLOVIA Exchange, our upcoming bridal resale and rental marketplace
Join our waitlist or sign-up forms for early access, promotions, or updates
Interact with us via email, social media, or in person

By using our Site or submitting your information, you consent to the practices described in this policy.

2. Our Values

Your data belongs to you. We collect only what we need to serve you better.
Transparency is key. You deserve to know exactly how your data is used.
We never sell your personal information.
We protect your information. We partner only with trusted service providers who meet strict security and privacy standards.

3. Information We Collect

a) From Our Shopify Store

Name, email, phone; shipping/billing address; order and payment details (processed via Shopify Payments/PayPal/other gateways; we don’t store card data); rental details, bookings, customer support interactions; device/analytics data (IP, browser, cookies).

b) From KLOVIA Exchange Waitlist & Signup Forms

Name and contact details (email, phone, city/state); dress details (brand, price paid, desired resale/rental price, wedding year if applicable); interest (sell/rent/undecided); beta/early-access preferences; optional social handles.

Used to build early seller/lender profiles, notify you at launch, invite onboarding/beta, verify eligibility, and send relevant updates/marketing/community news.

4. How We Use Your Information

Fulfil orders, rentals, fittings, and customer support
Manage Exchange waitlist and sign-up submissions
Communicate about services, updates, and launches
Personalise experiences and improve offerings
Prevent fraud and ensure platform integrity
Comply with legal/tax/accounting requirements
Provide marketing (with your consent) via email/SMS/social

5. Legal Basis for Processing

Contract performance (orders/bookings)
Consent (waitlist/marketing)
Legitimate interests (analytics, fraud prevention, improvements)
Legal obligation (required by law)

6. Sharing Your Information

With trusted partners essential to our operations: Shopify (e-commerce), payment processors, shipping/logistics, marketing & analytics providers (e.g., Klaviyo, Meta, Google), developers/technical providers building KLOVIA Exchange, and legal/regulatory bodies when required.

We do not sell or rent your personal information.

7. Data Retention

We retain data only as long as needed to fulfil purposes above, meet legal obligations, resolve disputes, and enforce agreements.

Exchange sign-up data is stored securely until launch and onboarding. You can request deletion or correction at any time.

8. Cookies and Tracking

We use cookies/related tech to keep cart items, analyse traffic/behaviour, improve performance, and deliver relevant ads.

Adjust preferences via your browser or our cookie banner. See Shopify’s Cookie Policy for details.

9. Data Transfers

Through Shopify’s global infrastructure, your information may be processed in countries including Canada, the United States, and Singapore. Shopify and our providers use appropriate transfer safeguards and encryption.

10. How We Protect Your Information

Industry-standard measures including SSL encryption, secure hosting, access controls, and periodic reviews. No method is 100% secure; absolute security cannot be guaranteed.

11. Our Use of Machine Learning

We may use automated tools/analytics (e.g., recommendations, fraud detection) to improve services. These do not have legal or similarly significant effects without human involvement.

12. Your Rights

You may access, update, delete, or request a copy of your data; withdraw marketing consent; or object/restrictcertain processing.

Contact: support@klovia.com.au.

If you purchased via our Shopify store, you may also use Shopify’s Privacy Portal.

13. Children’s Privacy

Services are for adults 18+. We do not knowingly collect data from minors. If a minor has provided data, contact us for removal.

14. Updates to This Policy

We may update this Policy to reflect changes in practices or law. The latest version will appear here with an updated “Last Updated” date.

15. Contact Us

KLOVIA Pty Ltd
Attn: Privacy Officer
South Yarra, Victoria, Australia
support@klovia.com.au